About

I know where a business loses time and money,because I've lived it.

Now I build the systems that take the busywork off other owners' plates. Here's how I got here.

The story
Jacenta, founder of Hazel Works AI
JacentaFounder · Hazel Works AI
01
Where it started

I taught myself design and code in high school, running a graphic forum where volunteers around the world filled design orders, from forum avatars to business websites. It got me hired as a web and graphic designer straight out of school.

02
Living the problem

I co-founded and ran Change Market, an e-commerce store with 300+ products, and managed a team of seven. I led marketing, customer service, and logistics. I know what it feels like when the business runs you instead of the other way around. The customer replies, the reports you never get to pull, the follow-ups, and the hundred small things that pile up.

03
What changed

At another company, I was the first to bring AI into the daily work, and I saw how much of the repetitive load it could take off people, without touching the parts that need a person. Now I do it for other owners: I connect the tools they already use and automate the work between them.

If your tools don't talk to each other, this is for you, whether you're a renovation or remodeling contractor, a veterinary clinic, a sales-driven service business, or something else entirely. I'm based in Vancouver, Canada, and I work remotely with businesses anywhere.

I work solo, I'm not an agency, and I build everything myself. When you hire me, you work with me. Not a junior, not a handoff.

Why I do this

Automation gave me my time back, for my family, my health, and the things I actually care about. That's what I build for other business owners: systems that take the busywork off your plate, so your time goes to the work that grows the business and brings in money, not the admin around it.

Background
  1. Education
    BBA, BCIT · Business Management focus
  2. Certification
    Certified Digital Marketing Expert · Digital Marketing Institute & American Marketing Association
  3. Design
    Web & graphic designer · engineering company, then freelance
  4. Business
    Co-founder, Change Market · e-commerce, 300+ products
  5. Based in
    Vancouver, Canada
  6. Available
    Remote, worldwide
Over to you

That's me.Now tell me about your business.

Tell me the task you dread or the mistake that keeps happening, and I'll tell you how I'd automate it.